While 2020 has really been a challenging year for many Caribbean Entrepreneurs, there are always some exceptions. Covid 19 has caused more entrepreneurs to focus on strategizing how they will grow in the digital space and digital marketers came top of mind. We have seen many successes during covid but one thing that seems to be underrated among Caribbean entrepreneurs is the use of Google Ads. Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads to potential customers who are searching for products or services on Google. However, despite its potential, Caribbean entrepreneurs seem to be overlooking this valuable tool. One possible reason for this is the perception that Google Ads are expensive. While it is true that Google Ads can be pricey, the cost can be controlled by setting a budget and selecting specific target audiences. This means that entrepreneurs can create effective campaigns ...
In the age where factories dominate and capitalism is the order of the day, many business owners use hope marketing to attract clients. There was no system or process to attract new clients, they just go with the flow since they have little to no serious competition. Demand was high or at least consistent for great products or service. With little to no choice on the client's end, marketers didn't really need to go above and beyond to develop a system for their marketing efforts. The information age created a shift which gave clients stronger bargaining power. Of course, there are always exceptions to this but the mass of the bargaining power became stronger when potential clients have the option to search around the internet for competitors products and buy the one that best suits their taste. This information age made it harder for marketers to compete with competitors with only hope marketing even their your product or service was really good. Why? because it goes...