WhatsApp is a powerful marketing tool for Young Entrepreneurs. As mentioned in my previous posts, WhatsApp marketing can provide a lot of benefits to your brand, BUT IS IT EVEN ETHICAL? Well, there are really a few things that will distinguish an unethical WhatsApp marketing campaign vs an ethical one. The morality of it will be based on usage, however there is a fine line between using it in an unethical manner and using it in an ethical manner. I think first, I should put a few terms into context, especially surrounding marketing to millennials. Selective Attention - The process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters. http://bit.ly/2KUq9wV Permission Marketing - The privilege (not the right) of delivering anticipated, personal and relevant messages to people who ac...
