Skip to content
Book a consultation →
Library

The books that shaped how I think.

I started reading seriously in 2013 and haven’t stopped. These are the books behind how I think about markets, enterprise and leadership. The list is not exhaustive and keeps growing.

Foundational reads

Four that changed the trajectory.

01

The Slight Edge

Jeff Olson

Small disciplines, repeated consistently, compound into outsized results. The operating principle behind everything I build.

02

The 7 Habits of Highly Effective People

Stephen R. Covey

It made me define the legacy I intend to leave, and showed me that character, above all integrity, is the foundation of lasting influence.

03

The E-Myth Revisited

Michael E. Gerber

The difference between working in a business and working on it. That distinction sits at the centre of how I design systems for clients.

04

Rich Dad Poor Dad

Robert T. Kiyosaki

The cash flow quadrant changed how I see money, ownership and the scale of what is possible.

The shelf

The full reading list.

Grouped by the part of the work each one informs.

Strategy & Markets

  • Purple CowSeth Godin
  • Unleashing the IdeavirusSeth Godin
  • ContagiousJonah Berger
  • Marketing Secrets BlackbookRussell Brunson
  • Branding YourselfErik Deckers & Kyle Lacy

Building the Enterprise

  • The E-Myth RevisitedMichael E. Gerber
  • Rich Dad Poor DadRobert T. Kiyosaki
  • Retire Young Retire RichRobert T. Kiyosaki
  • Instant SalesBradley J. Sugars
  • The Follow-Up FormulaSteli Efti

Leadership, Power & Influence

  • How to Win Friends and Influence PeopleDale Carnegie
  • How to Argue and Win Every TimeGerry Spence
  • The 7 Habits of Highly Effective PeopleStephen R. Covey
  • You Win in the Locker Room FirstJon Gordon & Mike Smith
  • The 15 Invaluable Laws of GrowthJohn C. Maxwell
  • The Influential HRJoni-Gaye Cawley
  • The Art of CommunicatingThich Nhat Hanh
  • The 48 Laws of PowerRobert Greene
  • The Tao of BadassJoshua Pellicer
  • The Explosive ChildRoss W. Greene

Discipline & Judgement

  • The Slight EdgeJeff Olson
  • The Magic of Thinking BigDavid J. Schwartz
  • Ego Is the EnemyRyan Holiday
  • Eat That Frog!Brian Tracy
  • TriggersMarshall Goldsmith
  • 13 Things Mentally Strong People Don’t DoAmy Morin
  • The Monk Who Sold His FerrariRobin Sharma
  • The Art of Being AloneRenuka Gavrani
  • How Are You, Really?Jenna Kutcher
  • No Regrets, Just LessonsOdetta Rockhead
  • A New EarthEckhart Tolle
  • Why Does He Do That?Lundy Bancroft
From the author’s desk

The Magic Formula for Thinking Straight

Jahmone Salmon

Reflections from an earlier chapter, exploring self-acceptance and personal clarity. Shared here for anyone who may find it helpful.

  • Self-acceptance
  • Personal clarity