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Perspectives

Perspectives on strategy, systems and growth.

Writing on markets, enterprise systems, resilience and leadership, from the Caribbean outward.

Business resilienceInfrastructure & energyBrandingPersonal brandingSalesDigital marketingGoogle AdsWhatsApp marketingStorytellingEntrepreneurship

Jamaica’s Recent Power Outages: A Wake-Up Call for National Infrastructure and Business Resilience

Business resilience Apr 2023

Why Google Ads are underrated by Caribbean Entrepreneurs

Digital marketing Dec 2018

Why is hope marketing failing you?

Marketing strategy Jun 2018

Viral marketing cases in Jamaica – The idea virus version

Marketing strategy May 2018

Is WhatsApp Marketing EVEN ETHICAL?

WhatsApp marketing Mar 2018

Benefits of WhatsApp for Business & Marketing

WhatsApp marketing Feb 2018

4 ways to grow your brand on WhatsApp

WhatsApp marketing Feb 2018

Personal Branding and Your Empowerment GPA

Personal branding Jan 2018

Story Marketing

Storytelling Jan 2018

Tips on how to sell

3 reasons why youth leaders should consider personal branding

Personal branding

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